Dubai Electricity and Water Authority (DEWA) is the sole provider of electricity and water services across Dubai — a government entity that serves over 1.1 million customers and manages the infrastructure powering one of the world's fastest-growing cities. DEWA is widely regarded as a global benchmark for utility services, consistently ranked among the top utilities worldwide for efficiency, sustainability, and customer satisfaction.
Aligned with Dubai's Smart City vision, DEWA has invested heavily in its digital platforms — giving customers the ability to manage their accounts, track consumption, pay bills, and access services entirely online. Those platforms span a native mobile app serving millions of active users, an Apple Watch companion app, and a Smart TV interface — each needing to deliver the same clarity and accessibility across very different screen contexts. My role was to unify the experience across all three, built on a shared design system foundation.
DEWA serves millions of Dubai residents, businesses, and government entities across a sprawling set of digital channels. Customers managed complex tasks — bill payments, meter readings, account management — across mobile, smartwatch, and smart TV, but each platform had grown independently, creating inconsistent experiences at exactly the moments that mattered most.
As part of Dubai's wider smart-city initiative, DEWA needed these touchpoints to feel like one coherent service, not three separate products.
I mapped the existing digital ecosystem end to end, identifying pain points across every platform and aligning improvements with DEWA's smart-city goals. Rather than designing each app in isolation, I built a shared design language that could flex across screen sizes.
Cross-functional collaboration, usability testing, and prototyping ensured the experience stayed consistent and intuitive from a glance on a smartwatch to a lean-back experience on Apple TV.
A unified, multi-platform experience — a refined mobile app, a smartwatch companion, and a smart TV interface, all built on shared design system foundations.
Each platform was designed for its context of use. The mobile app streamlined high-frequency tasks — bill payments and meter readings — into clear, fast flows. The smartwatch app surfaced glanceable account information and alerts. The Apple TV experience reimagined utility management for the living room with a simplified, lean-back interface.
Shared design system elements kept the experience coherent across all three, while wireframes, prototypes, and user research documentation gave DEWA's teams a clear foundation to build and maintain the platforms going forward.
Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.